The Value of Corporate Volunteerism: Why Your Company Needs a Strategy of Service

Jan 26, 2025 | Blog

Volunteering doesn’t just uplift communities—it creates measurable benefits for the companies that embrace it. At Hands On, we specialize in helping corporate groups design impactful volunteer projects. Our team handles planning, management, supplies, and leadership so your employees can focus on giving back. By investing in corporate volunteerism, organizations gain a competitive edge, attract and retain top talent, enhance brand reputation, and even boost revenue.

Competitive Advantage

  • 75% of Americans believe it’s unacceptable for companies to avoid making a positive societal impact.
  • Around 70% of employees expect their jobs to contribute to societal change.

Recruitment and Workplace Value

  • 89% of employees say companies sponsoring volunteer activities provide a better working environment. (Source: Deloitte Volunteerism Survey)
  • 7 in 10 are more likely to apply to socially responsible companies.
  • Volunteering fosters empathy and collaboration—cornerstones of a strong team culture.

Employee Retention

  • Average turnover in the U.S. is 28%, but organizations offering volunteer opportunities see turnover drop to 12%. (Source: Reputation Institute)
  • 40% of employees are more likely to quit if their employer doesn’t prioritize social and racial justice.
  • Corporate responsibility initiatives can reduce absenteeism and turnover by 50%, saving 90%—200% of an employee’s annual salary in replacement costs.

Enhanced Brand Reputation

  • 90% of companies report that partnering with reputable nonprofits enhances their brand. (Source: Nonprofit Source)
  • 64% of consumers expect companies to communicate their societal impact.
  • 77% of consumers support brands that align with their values.

Revenue and Sales Growth

  • 36% of customers plan to spend more with socially responsible companies.
  • Research shows that formal employee volunteer programs can increase revenue by over $2 million and reduce costs by nearly $400,000 for every 1,000 employees. (Source: Gartner for Points of Light)

How Hands On Can Help

  1. Connect: Share your vision, employee count, preferred date, and goals. We’ll provide a customized plan.
  2. Serve: Participate in a meaningful volunteer project tailored to your social responsibility goals.
  3. Inspire: Foster hope and improve your company culture while making a tangible difference in the community.

Let’s build a brighter future for Nashville together. Contact Hands On to get started! Visit HON.ORG/CUSTOMPROJECTS for more information.