Ross joined PICA’s team when he moved from Maryland to Tennessee in 2012. He was intrigued by United Way, so he started to meet with some funded partner agencies to learn about their work on the frontlines. He then became a donor and volunteer and was asked to join the board a few years ago. “The fact that you can make a difference to so many deserving agency partners and make your money go further is really the most attractive thing for me as an individual donor. Candidly, the services that United Way provides are not just for people that are in lower economic bands. We all can find ourselves in situations of addiction, losing our jobs or needing housing or whatever and that’s really what United Way is about.”